“Price Is What You Pay; Value Is What You Get” in yesterday’s Hotel Online.
Warren Buffet included this sage piece of advice in a 2008 letter to shareholders and in 2011 it’s even more true. Travelers today have become more frugal. They have embraced the idea of competi
26 January, 2011A Consultant?! Our Hotel Doesn’t Have the Money for a Consultant! Five Reasons Why a Consultant Is Your Best Investment
In today’s hospitality world of shrinking revenues and, even more troubling, shrinking profits, a consultant may be seen as luxury…nice to have but not a real necessity. With lay-offs, cut-backs, co
28 February, 2010A Proposal Isn’t Just Paperwork. Six Tips To Create Effective Sales Proposals
Today, I saw an ad that promised to “generate proposals in minutes.” Another ad offered software that produced an automated sales proposal and saved 42% of your time. A third ad shouted that you could
02 August, 2011And the Beat Goes On…Raise Your Rates Now!
Yesterday, Glenn Haussman’s column in Hotel Interactive, “Why Experts Are Begging You to Raise Rates,” added to the rhythmic drumbeat being heard throughout our industry. I wrote an
16 November, 2010Are OTC’s Really the Enemy?
Just refilled my coffee cup and read Glenn Haussman’s latest column in Hotel Interactive, “Lodging Industry Must Wake Up to OTA Threat.” I’m still confused about the “threat” that OTC’s pose to our in
08 April, 2010Article “Nobody ‘Likes’ Me. Your Facebook Account May Not Be Effective Because…” Published Today.
Was very happy that HotelMarketing.com chose to publish my article http://bit.ly/9FNIJz in today’s edition You can also find it on Hotels-Online.com http://bit.ly/9EOH09.. Many hotels are diving i
13 October, 2010Article “Pave Your Road with Gold in 2011” published by Meetings+Events Magazines
My first article for Meetings+Events magazines, Pave Your Road with Gold in 2011, was published Monday, January 3rd. Instead of resolutions, consider these few suggestions to guide you through the ne
05 January, 2011Business Trip = Guilt Trip…Not Anymore. Family-Friendly Meetings Are Becoming More Commonplace; 5 Tips to Help You Compete
Over the summer, I noticed a change in the business travel landscape. Not only were travelers rushing through airports with a briefcase in one hand and a Starbucks in the other. Some had traded in the
22 September, 2011Can a Meeting Be Successful with Spongebob Squarepants as the Host?
Once upon a time, in a land far, far away, there was a distinct separation between work-life and family-life. When I was a kid, Dad was home in time for dinner and everyone I knew took at least one fa
12 July, 2011Check out “Respond Damn It,” the latest Meetings+Events article, if you’re sick of chasing down RSVP’s.
We asked meeting planners across the US to submit topics for my bi-weekly column for Meetings+Events. A meeting planner from Texas posted, “How about getting guests to RSVP? That is still my big
25 January, 2011Don’t Be a Twitter Twerp! 8 Tips for Tweeting
Do you have a Twitter account? If you have a Facebook business page, it seems that acquiring a Twitter account is the next item on the social media checklist. Do you know why you have a Twitter accoun
31 March, 2011If You’re Going To Panic, At Least Panic Constructively: Raising Rates in a Turbulent Market
Cathy Enz, I could kiss you! During the Cornell Hospitality Research Summit last month, Cathy, a Cornell professor, delivered results from her seven-year study of the hotel slump in the U.S. She found
09 November, 2010Lessons Learned from the Soccer Field. 10 Ways to Develop an Invincible Hotel Sales Team
Growing up in Alabama, football was a religion and we showed our devotion at the altar of the SEC (the Southeastern Conference, not the Securities & Exchange Commission). You might worship in the
08 November, 2011Seasonal Summer Resorts and the Winter Blues
“Summertime and the living is easy…” classic Gershwin lyrics from Porgy and Bess. And for many of us with hotels and resorts in summer destination locations, the living just got a little more d
22 October, 2010Social Media: But Mom, Everybody’s Doing It!
Advertising and Promotion budgets are tighter than ever these days and hotels are searching for ways to effectively and efficiently market their hotel without breaking the bank. The internet has been
16 September, 2010Valentine’s Day Can Have More Meaning This Year
Valentine’s Day is an emotionally-charged day for almost everyone…euphoric highs, discouraging lows and pretty much everything in-between. This week, my article for Meetings+Events magazi
14 February, 2011Wanted: Revenue Manager with a Rock & Roll Heart. 5 Essential Traits
For years, hotels staffed in an orderly, traditional fashion: General Manager, Director of Sales, Front Office Manager. Almost two decades ago, the Revenue Manager burst onto the scene and, as distr
05 October, 2011What Does Green Really Mean? Give Me More Than Lip Service
It’s the fashionable thing to do today—going green. I’ve seen t-shirts telling me to “Go Green,” “Think Green” and that “Being Green is Sexy.” I’ve heard that my LBD (little black dress) should
02 February, 2011Why Bother with a Facebook Business Page If Your Posts Are Hidden?
You have a Facebook Business page but it’s not doing much for you. My article in today’s Hotel Online gives you 10 tips to keep your news feed “alive” instead of hidden. Read &
24 February, 2011
