Amanda J Dennis | marketing
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Growing up in Alabama, football was a religion and we showed our devotion at the altar of the SEC (the Southeastern Conference, not the Securities & Exchange Commission).  You might worship in the church on Sunday, but Fridays and Saturdays were reserved for services conducted...

Over the summer, I noticed a change in the business travel landscape. Not only were travelers rushing through airports with a briefcase in one hand and a Starbucks in the other. Some had traded in their Starbucks for a small child. And many times, there...

Today, I saw an ad that promised to “generate proposals in minutes.” Another ad offered software that produced an automated sales proposal and saved 42% of your time. A third ad shouted that you could “easily create a sales proposal. Just fill-in the blanks and...

Warren Buffet included this sage piece of advice in a 2008 letter to shareholders and in 2011 it's even more true. Travelers today have become more frugal. They have embraced the idea of competitive shopping and they aren't so brand loyal anymore.  All of this in pursuit...

We asked meeting planners across the US to submit topics for my bi-weekly column for Meetings+Events. A meeting planner from Texas posted, "How about getting guests to RSVP? That is still my biggest challenge!" Well, GJS, I hope some of my suggestions helped. Whether you are...

My first article for Meetings+Events magazines, Pave Your Road with Gold in 2011, was published Monday, January 3rd.  Instead of resolutions, consider these few suggestions to guide you through the new year.  Value remains the most compelling element of the purchasing decision.  Success in 2011, especially in...

Cathy Enz, I could kiss you! During the Cornell Hospitality Research Summit last month, Cathy, a Cornell professor, delivered results from her seven-year study of the hotel slump in the U.S. She found that hotels that held rate or priced above their comp set had...