Amanda J Dennis | Sales & Marketing
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Growing up in Alabama, football was a religion and we showed our devotion at the altar of the SEC (the Southeastern Conference, not the Securities & Exchange Commission).  You might worship in the church on Sunday, but Fridays and Saturdays were reserved for services conducted...

For years, hotels staffed in an orderly, traditional fashion:  General Manager, Director of Sales, Front Office Manager.  Almost two decades ago, the Revenue Manager burst onto the scene and, as distribution channels expanded and pricing became more complex and transparent, there was an exponential increase...

Today, I saw an ad that promised to “generate proposals in minutes.” Another ad offered software that produced an automated sales proposal and saved 42% of your time. A third ad shouted that you could “easily create a sales proposal. Just fill-in the blanks and...

It’s the fashionable thing to do today---going green. I’ve seen t-shirts telling me to “Go Green,” “Think Green” and that “Being Green is Sexy.” I’ve heard that my LBD (little black dress) should be replaced because “green is the new black.” There’s good green: four-leaf...

Warren Buffet included this sage piece of advice in a 2008 letter to shareholders and in 2011 it's even more true. Travelers today have become more frugal. They have embraced the idea of competitive shopping and they aren't so brand loyal anymore.  All of this in pursuit...

We asked meeting planners across the US to submit topics for my bi-weekly column for Meetings+Events. A meeting planner from Texas posted, "How about getting guests to RSVP? That is still my biggest challenge!" Well, GJS, I hope some of my suggestions helped. Whether you are...

My first article for Meetings+Events magazines, Pave Your Road with Gold in 2011, was published Monday, January 3rd.  Instead of resolutions, consider these few suggestions to guide you through the new year.  Value remains the most compelling element of the purchasing decision.  Success in 2011, especially in...