05 Jan Article “Pave Your Road with Gold in 2011” published by Meetings+Events Magazines
My first article for Meetings+Events magazines, Pave Your Road with Gold in 2011, was published Monday, January 3rd. Instead of resolutions, consider these few suggestions to guide you through the new year. Value remains the most compelling element of the purchasing decision. Success in 2011, especially in the group markets, will depend on how imaginative you are with your packaging and how effectively you communicate value and imaginative ideas during negotiations with meeting and event planners. Social networking continues to grow at an explosive rate. It has taken the place of the old “brag book” that sat on the coffee table in the reception area. Use its reach to effectively promote your hotel and take advantage of partnering opportunities with meeting planners once the contract is signed.
You will find the full article at http://bit.ly/gUhcCB. I will be writing a bi-weekly column for them, so stay tuned for the next one.