In the hotel and hospitality industry, everything is different today than it was yesterday, and will certainly change again tomorrow. Change is happening more rapidly and drastically than ever before, and it’s hard to keep up, much less try to lead. Pricing is transparent, making it imperative that you identify and convey value differences. Guests are more outspoken and savvy, quick to pump up or deflate businesses with online reviews, making brand management critical. Social media, search engine optimization, and mobile strategies for smart phones are more than buzzwords – they’ve become marketing lifelines.
Business is coming back, slowly but surely, but no one’s quite certain that the darkest days of the recession are firmly behind us, which makes committing to employee salaries and benefits an iffy proposition, at best. Technology is moving ahead at ever-increasing clips, making it difficult to judge when to buy and merge new software and hardware.
Many of the traditional distribution channels have lost their effectiveness, while new options are cropping up monthly. Efficient inventory management becomes vital, as the slightest uptick in average daily room rates and average occupancy rates can make the difference between profit and loss.
New generations of employees are entering the workforce who think and act differently than other members of your staff, making the need for staff training, development, and teamwork essential.
What can you do about all of these challenges in uncertain times? That’s easy…take a deep breath, give us a call, and then relax.
We have more than 25 years experience in the hotel and hospitality industry (including sales and marketing, revenue management, and staff training, and we’ve worked with all types of properties), at all stages of business growth and development.
We have the ability to quickly assess a situation (based on the type of property, location, and market), make recommendations, and oversee implementation.
We consistently deliver results – designed for immediate short-term impact, as well as sustained long-term results – and we work well with hotel managers, hotel operators, hotel owners, and hotel developers.
Need a turnaround specialist? A consultant for an acquisition or pre-opening? An expert in revenue and profit growth? We can fulfill all of these roles and more.
With over 25 years of hands-on experience, Amanda Dennis has served in various hospitality roles beginning as a Director of Sales and Marketing at turn-around and pre-opening properties. Her career progressed to include multi-property responsibilities as Regional Director of Sales and Marketing and full departmental responsibilities as Vice President of Sales and Marketing for Richfield Hospitality Services. While at Richfield, Amanda’s success with Hilton brands resulted in her receiving the first sales award given by Hilton outside its own organization and she served as a franchise representative on Hilton’s National Advertising Advisory Board. While at Richfield, Amanda also supervised the sales and marketing training curriculum, developing and teaching some of the classes herself.
As the e-commerce and distribution aspect of hospitality gained more traction, Amanda expanded her sales and marketing portfolio by taking on the role as Vice President of Sceptre Hospitality Services, a third party reservation and distribution company. Here, she successfully repositioned the company for better market exposure, enhancing the consultative services offered and migrating Sceptre’s portfolio of 200+ hotels to new, more advanced distribution technology. She was then promoted to Vice President of e-Commerce and Distribution where she was responsible for developing and implementing strategies in all distribution channels for Sceptre’s parent company, Millennium Hotels and Resorts while continuing to lend her expertise to many Sceptre clients in an advisory capacity.
In 2003, Amanda joined the world’s largest private timeshare company as its Sr. Vice President of Sales and Marketing. She was challenged with the task of redeveloping and deploying a full-service Rental Division for its 28 resorts in 11 states. Within three years, she was given additional responsibilities, overseeing inventory distribution for all divisions, owner reservations, VOA fulfillment and distribution and business services. While there, Amanda combined the resources of five separate departments to capitalize on existing talent, resulting in significant NOI growth combined with continued double-digit growth in rental revenue despite a declining economy.
Amanda has spoken on sales and marketing, revenue management and electronic distribution at various conferences including HITEC, HSMAI, AH&LA and the Unisys conference in Port-au-Vance, France. She has also guest lectured at the University of Denver and Johnson & Wales. Her specialties include staff development, multi-channel distribution, account development, strategic planning, dynamic packaging, budgeting/forecasting, revenue generation, relationship management, training and measurement, call center management and balancing traditional and non-traditional marketing strategies, including social media. She is a member of the Colorado Hotel & Lodging Association (CH&LA) and Hotel Sales and Marketing International (HSMAI) where she served on the Sales & Marketing Executive Roundtable/Management Companies.
“Amanda is a true leader in every sense of the word. Her vast knowledge, high level of professionalism, enthusiasm and dedication has earned her the utmost respect from her employees, coworkers and industry peers. She meets each challenge head on and does not shy away from difficult situations, or from making tough decisions. Time and again she assembles talented synergetic teams, and then provides the necessary resources, support, direction, and motivation enabling them to exceed all expectations and goals. This has resulted in unprecedented revenue generation and ROI in all departments reporting through Amanda. Generous with her time and knowledge if you are interested and willing to learn, she is the best teacher and mentor I have had in my career to date.”
"There is no question about whether Amanda possesses the skills necessary to be successful in the ventures she signs on with. On paper alone, her resume speaks for itself as well as all the testimonials from existing clients like me. What I would challenge any future client of Amanda’s with is the inevitable transitioning out period. Amanda delivers what is asked and so much more and it was a struggle for us to say good-bye when the project concluded….that should tell you how valuable her contributions are. Amanda became a part of our team and so much more. Amanda thinks like an owner in terms of dollars and cents and has the ability to be passionate about projects that she is only a part of for a short time—passionate to the point of treating the project as if it was her own personal business."
“No one I know can destruct, find the major flaws, and re-construct a hotel as fast as Amanda. She also has a great way of putting the hotel staff at ease, and focusing them so that they can perform better. People walk away feeling more confident and with a winning attitude after working with her. Don’t get me wrong, she will hold accountable and release (or advise) those who are not willing to make the changes to turn the ship around. But in general her positive outlook is infectious and staff look at their hotel and jobs differently when she is done.”