In the hotel and hospitality industry, everything is different today than it was yesterday, and will certainly change again tomorrow. Change is happening more rapidly and drastically than ever before, and it’s hard to keep up, much less try to lead. Pricing is transparent, making it imperative that you identify and convey value differences. Guests are more outspoken and savvy, quick to pump up or deflate businesses with online reviews, making brand management critical. Social media, search engine optimization, and mobile strategies for smart phones are more than buzzwords – they’ve become marketing lifelines.
Business is coming back, slowly but surely, but no one’s quite certain that the darkest days of the recession are firmly behind us, which makes committing to employee salaries and benefits an iffy proposition, at best. Technology is moving ahead at ever-increasing clips, making it difficult to judge when to buy and merge new software and hardware.
Many of the traditional distribution channels have lost their effectiveness, while new options are cropping up monthly. Efficient inventory management becomes vital, as the slightest uptick in average daily room rates and average occupancy rates can make the difference between profit and loss.
New generations of employees are entering the workforce who think and act differently than other members of your staff, making the need for staff training, development, and teamwork essential.
What can you do about all of these challenges in uncertain times? That’s easy…take a deep breath, give us a call, and then relax.
We have more than 25 years experience in the hotel and hospitality industry (including sales and marketing, revenue management, and staff training, and we’ve worked with all types of properties), at all stages of business growth and development.
We have the ability to quickly assess a situation (based on the type of property, location, and market), make recommendations, and oversee implementation.
We consistently deliver results – designed for immediate short-term impact, as well as sustained long-term results – and we work well with hotel managers, hotel operators, hotel owners, and hotel developers.
Need a turnaround specialist? A consultant for an acquisition or pre-opening? An expert in revenue and profit growth? We can fulfill all of these roles and more.
With over 25 years of hands-on experience, Amanda Dennis has served in various hospitality roles beginning as a Director of Sales and Marketing at turn-around and pre-opening properties. Her career progressed to include multi-property responsibilities as Regional Director of Sales and Marketing and full departmental responsibilities as Vice President of Sales and Marketing for Richfield Hospitality Services. While at Richfield, Amanda’s success with Hilton brands resulted in her receiving the first sales award given by Hilton outside its own organization and she served as a franchise representative on Hilton’s National Advertising Advisory Board. While at Richfield, Amanda also supervised the sales and marketing training curriculum, developing and teaching some of the classes herself.
As the e-commerce and distribution aspect of hospitality gained more traction, Amanda expanded her sales and marketing portfolio by taking on the role as Vice President of Sceptre Hospitality Services, a third party reservation and distribution company. Here, she successfully repositioned the company for better market exposure, enhancing the consultative services offered and migrating Sceptre’s portfolio of 200+ hotels to new, more advanced distribution technology. She was then promoted to Vice President of e-Commerce and Distribution where she was responsible for developing and implementing strategies in all distribution channels for Sceptre’s parent company, Millennium Hotels and Resorts while continuing to lend her expertise to many Sceptre clients in an advisory capacity.
In 2003, Amanda joined the world’s largest private timeshare company as its Sr. Vice President of Sales and Marketing. She was challenged with the task of redeveloping and deploying a full-service Rental Division for its 28 resorts in 11 states. Within three years, she was given additional responsibilities, overseeing inventory distribution for all divisions, owner reservations, VOA fulfillment and distribution and business services. While there, Amanda combined the resources of five separate departments to capitalize on existing talent, resulting in significant NOI growth combined with continued double-digit growth in rental revenue despite a declining economy.
Amanda has spoken on sales and marketing, revenue management and electronic distribution at various conferences including HITEC, HSMAI, AH&LA and the Unisys conference in Port-au-Vance, France. She has also guest lectured at the University of Denver and Johnson & Wales. Her specialties include staff development, multi-channel distribution, account development, strategic planning, dynamic packaging, budgeting/forecasting, revenue generation, relationship management, training and measurement, call center management and balancing traditional and non-traditional marketing strategies, including social media. She is a member of the Colorado Hotel & Lodging Association (CH&LA) and Hotel Sales and Marketing International (HSMAI) where she served on the Sales & Marketing Executive Roundtable/Management Companies.
“Infinity Bay Resort, located on the island of Roatan, is an incredible location that can compete with any of the brands. But, we were missing an e-marketing program that had us positioned and priced properly according to the market. An audit of our e-commerce and distribution channels revealed that we needed attention from someone with a great deal of expertise. Amanda came on board and did a complete analysis of the market, recommended a new rate structure and worked through all of our vendors to ensure we had the correct interfaces and that we were positioned and bookable on both GDS and IDS. We had no foundation and starting at the beginning and being a Caribbean location made the project that much more challenging. Amanda jumped in and worked all hours to accommodate time zone differences to make it happen. The second part of the project once all the ground work was done - was to come to the resort and assist in getting everything loaded properly and the staff trained. It was a great experience for the entire team to be exposed to Amanda’s expertise. I look forward to a long and profitable relationship with Amanda and her firm."
“No one I know can destruct, find the major flaws, and re-construct a hotel as fast as Amanda. She also has a great way of putting the hotel staff at ease, and focusing them so that they can perform better. People walk away feeling more confident and with a winning attitude after working with her. Don’t get me wrong, she will hold accountable and release (or advise) those who are not willing to make the changes to turn the ship around. But in general her positive outlook is infectious and staff look at their hotel and jobs differently when she is done.”
“Amanda is a high energy, very talented professional who sets high standards for herself and everyone she works with. She is a highly motivational leader to her people and a trusted colleague for her the people with whom she works. She is an extraordinarily good communicator and can work at high levels in groups both large and small. She is focused in her approach and highly accountable for everything she does.”