In the hotel and hospitality industry, everything is different today than it was yesterday, and will certainly change again tomorrow. Change is happening more rapidly and drastically than ever before, and it’s hard to keep up, much less try to lead. Pricing is transparent, making it imperative that you identify and convey value differences. Guests are more outspoken and savvy, quick to pump up or deflate businesses with online reviews, making brand management critical. Social media, search engine optimization, and mobile strategies for smart phones are more than buzzwords – they’ve become marketing lifelines.
Business is coming back, slowly but surely, but no one’s quite certain that the darkest days of the recession are firmly behind us, which makes committing to employee salaries and benefits an iffy proposition, at best. Technology is moving ahead at ever-increasing clips, making it difficult to judge when to buy and merge new software and hardware.
Many of the traditional distribution channels have lost their effectiveness, while new options are cropping up monthly. Efficient inventory management becomes vital, as the slightest uptick in average daily room rates and average occupancy rates can make the difference between profit and loss.
New generations of employees are entering the workforce who think and act differently than other members of your staff, making the need for staff training, development, and teamwork essential.
What can you do about all of these challenges in uncertain times? That’s easy…take a deep breath, give us a call, and then relax.
We have more than 25 years experience in the hotel and hospitality industry (including sales and marketing, revenue management, and staff training, and we’ve worked with all types of properties), at all stages of business growth and development.
We have the ability to quickly assess a situation (based on the type of property, location, and market), make recommendations, and oversee implementation.
We consistently deliver results – designed for immediate short-term impact, as well as sustained long-term results – and we work well with hotel managers, hotel operators, hotel owners, and hotel developers.
Need a turnaround specialist? A consultant for an acquisition or pre-opening? An expert in revenue and profit growth? We can fulfill all of these roles and more.
With over 25 years of hands-on experience, Amanda Dennis has served in various hospitality roles beginning as a Director of Sales and Marketing at turn-around and pre-opening properties. Her career progressed to include multi-property responsibilities as Regional Director of Sales and Marketing and full departmental responsibilities as Vice President of Sales and Marketing for Richfield Hospitality Services. While at Richfield, Amanda’s success with Hilton brands resulted in her receiving the first sales award given by Hilton outside its own organization and she served as a franchise representative on Hilton’s National Advertising Advisory Board. While at Richfield, Amanda also supervised the sales and marketing training curriculum, developing and teaching some of the classes herself.
As the e-commerce and distribution aspect of hospitality gained more traction, Amanda expanded her sales and marketing portfolio by taking on the role as Vice President of Sceptre Hospitality Services, a third party reservation and distribution company. Here, she successfully repositioned the company for better market exposure, enhancing the consultative services offered and migrating Sceptre’s portfolio of 200+ hotels to new, more advanced distribution technology. She was then promoted to Vice President of e-Commerce and Distribution where she was responsible for developing and implementing strategies in all distribution channels for Sceptre’s parent company, Millennium Hotels and Resorts while continuing to lend her expertise to many Sceptre clients in an advisory capacity.
In 2003, Amanda joined the world’s largest private timeshare company as its Sr. Vice President of Sales and Marketing. She was challenged with the task of redeveloping and deploying a full-service Rental Division for its 28 resorts in 11 states. Within three years, she was given additional responsibilities, overseeing inventory distribution for all divisions, owner reservations, VOA fulfillment and distribution and business services. While there, Amanda combined the resources of five separate departments to capitalize on existing talent, resulting in significant NOI growth combined with continued double-digit growth in rental revenue despite a declining economy.
Amanda has spoken on sales and marketing, revenue management and electronic distribution at various conferences including HITEC, HSMAI, AH&LA and the Unisys conference in Port-au-Vance, France. She has also guest lectured at the University of Denver and Johnson & Wales. Her specialties include staff development, multi-channel distribution, account development, strategic planning, dynamic packaging, budgeting/forecasting, revenue generation, relationship management, training and measurement, call center management and balancing traditional and non-traditional marketing strategies, including social media. She is a member of the Colorado Hotel & Lodging Association (CH&LA) and Hotel Sales and Marketing International (HSMAI) where she served on the Sales & Marketing Executive Roundtable/Management Companies.
“Amanda’s enthusiasm, energy and breadth of knowledge made her a pleasure to work with. The projects we paired on were fun, high energy and great pieces of work! Co- workers were energized and clients impressed.”
"There is no question about whether Amanda possesses the skills necessary to be successful in the ventures she signs on with. On paper alone, her resume speaks for itself as well as all the testimonials from existing clients like me. What I would challenge any future client of Amanda’s with is the inevitable transitioning out period. Amanda delivers what is asked and so much more and it was a struggle for us to say good-bye when the project concluded….that should tell you how valuable her contributions are. Amanda became a part of our team and so much more. Amanda thinks like an owner in terms of dollars and cents and has the ability to be passionate about projects that she is only a part of for a short time—passionate to the point of treating the project as if it was her own personal business."
"Companies like ours tend to grow in waves. Staffing for special projects is always a challenge. Amanda gives us a great “off the shelf” resource to tackle new hotel acquisitions, repositioning projects or when we have staff transitions. Look, we’ve all hired consultants- the difference with Amanda Dennis is she takes ownership and accountability. She is just like a member of our team and felt the same dedication to perform as we do."